Tips You Haven’t Heard Before

In today’s competitive business landscape, having a unique selling proposition (USP) can make all the difference in the world. A USP is a special sauce that sets your business apart from the competition and makes you the clear choice for your ideal customers. It’s a powerful tool for communicating your value and attracting the right audience. But what makes a great USP? While there are plenty of tips and tricks out there, many of them are rehashed and don’t necessarily work for every business. In this article, we’re going to explore some uncommon tips for creating a killer USP that truly sets you apart.

The first tip is to look for the “negative space”, one of the keys to a great USP is to look beyond the obvious. Instead of focusing on what makes you great, try to identify what your competitors are missing.

Look for the “negative space” in your industry or niche – the gaps that your competitors aren’t filling. For example, if you’re a payments startup, instead of promoting yourself as a full-service payments platform, try focusing on a specific niche like B2B Payments By focusing on a specific area, you can become the go-to expert and set yourself apart from the competition.

Next, you want to ensure that you create a personality for your brand; your USP isn’t just about what you do – it’s also about who you are. By creating a brand personality, you can differentiate yourself from your competitors and connect with your audience on a deeper level. Your brand personality is the unique combination of traits, values, and characteristics that make your business who it is. It’s the voice, tone, and style of your brand. By creating a brand personality that resonates with your ideal customers, you can build a loyal following and stand out from the crowd.

Then you want to ensure that your USP speaks directly to your ideal customers. That means using the language and messaging that resonates with them. Instead of using jargon or industry-specific terms, try to use the words and phrases your customers would use.

This can help you build a connection with your audience and position your business as the solution to their specific needs. By speaking their language, you can create a sense of familiarity and trust that sets you apart from the competition. 

Your USP should solve a problem for your customers. What pain points do they have? What challenges do they face? Your USP should address these issues and show how your product or service can make their lives easier or better. For example, if you’re a lawn care company, your USP might be that you can create a beautiful lawn for your customers without using harmful chemicals that can harm the environment or their family’s health.

Finally Creating a killer USP is an iterative process. You might need to test different versions of your USP to see which one resonates best with your target audience. Use customer feedback to refine your USP and make it more effective. Your USP should evolve as your business evolves and as your customer needs change.


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