Your law firm almost fits a few of the following... ↓
Disconnected SEO, Content, & Social Marketing...
Poor NAP (Name, Address, Phone) practices
Weak interlinking between your best internet properties
Either no use of AI or using AI as a crutch without clear strategy & impact
Cut & paste across your platforms rather than platform specific content
You think of Avvo, Martindale-Hubble, Google & more in isolation
You don't leverage news in your specialty to your advantage
...Your brand looks amateur & less credible as a result
Poor visual identity & brand design
Inconsistent visuals feel like you don't have your act together
Color usage that is all over the map
Fonts that clash, change regularly and are illegible
A marketing piece that isn't instantly recognizable as coming from your brand
You look like every other bland law firm
Visitors convert poorly
"Invisible" CTAs
No A/B testing in place
You don't put in place simple to read tracking
Slow response to new leads
Absolutely no customization based on visitor profile
Your website is a dinosaur that leaks visitors & resources big time
It's a slow performer that has a low google page-speed score
Your backup plan leaves you heavily exposed
You have non-experts putting way too much time into managing your site
You have no idea what security risks you are exposed to with your site
You aren't managing your reputation & sharing it effectively
Google My Business is an after thought
Your plan for acquiring reviews & recommendations is ad hoc
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