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case study

Gibb Law Firm

Transforming Digital Presence: A Success Story
The Client: Gibb Law Firm

Gibb Law Firm, based in Kaysville, Utah, is a reputable legal practice specializing in family law, personal injury law, and general civil litigation. With a commitment to providing personalized and compassionate legal services, the firm has built a strong reputation for advocating effectively on behalf of their clients. Gibb Law Firm offers a wide range of legal services, including divorce and custody cases, personal injury claims, and various civil litigation matters.

The Agency: Geeks For Growth

Geeks For Growth is a leading design and marketing agency renowned for its expertise in the legal market. Specializing in design and marketing services, the agency has a proven track record of helping law firms enhance their digital presence and achieve their business goals. When Gibb Law Firm sought to overcome their digital marketing challenges, they turned to Geeks For Growth for their innovative and tailored approach. Leveraging a deep understanding of the legal industry, Geeks For Growth crafted a comprehensive strategy encompassing SEO optimization, content marketing, social media management, and user experience enhancements. Their commitment to delivering measurable results and their collaborative approach ensured that Gibb Law Firm experienced significant improvements in online visibility, website traffic, and client inquiries. Geeks For Growth’s expertise and dedication make them the ideal partner for law firms looking to thrive in the digital age.


Gibb Law's Challenges

Low Online Visibility

Gibb Law Firm was struggling with low online visibility. Despite their extensive experience and success in the legal field, their digital presence was minimal, resulting in poor search engine rankings and limited online exposure.

Insufficient Website Traffic

The firm experienced low website traffic, which was a significant barrier to attracting new clients. The existing website did not receive enough visitors to generate meaningful leads, impacting the firm's ability to grow and sustain its client base.

Limited Social Media Presence

The firm's social media presence was virtually non-existent. They were not leveraging social media platforms to reach potential clients or to engage with their existing clientele.

Lack of Search Engine Optimization

Their website was not optimized for search engines. Key elements such as keyword integration, meta descriptions, and backlinking were completely overlooked.

Ineffective Content Marketing

The content on their website was outdated and not tailored to address the needs and concerns of their target audience. The lack of high-quality, informative content meant that potential clients were not finding the answers they were looking for, leading them to seek services elsewhere.

Poor User Experience on Website

The firm's website had a poor user experience, characterized by slow load times, an unresponsive design, and difficult navigation. This not only frustrated visitors but also increased the bounce rate, with many potential clients leaving the site without exploring the services offered.

Gibb Law Firm's Goals

Gibb Law Firm’s goals in partnering with Geeks For Growth were to increase their online visibility, boost website traffic, enhance their social media presence, optimize their website for SEO, improve their content marketing, enhance the user experience on their website, and ultimately generate more leads and client inquiries. These goals were designed to address their existing challenges and position the firm for sustained growth and success in the digital age.

Geeks For Growth's strategy and methodology.

To address the challenges faced by Gibb Law Firm and help them achieve their goals, Geeks For Growth implemented a comprehensive and multi-faceted strategy. This strategy was designed to enhance Gibb Law Firm's online presence, increase their website traffic, and generate more client inquiries. The methodology employed by Geeks For Growth included the following key components:

Comprehensive Website Audit

Geeks For Growth began by conducting a thorough audit of Gibb Law Firm’s existing website. This audit assessed the site's current SEO status, content quality, user experience, and technical performance.

Search Engine Optimization

To improve Gibb Law Firm’s search engine rankings, Geeks For Growth implemented a robust SEO strategy that included Keyword Research, On-Page SEO, Technical SEO, and Backlink Building.

Content Marketing

Geeks For Growth created and executed a content marketing plan aimed at establishing Gibb Law Firm as a thought leader in their field: Blog Posts, Service Pages, and Content Calendar.

Social Media Management

To build and maintain an active social media presence, Geeks For Growth implemented a targeted social media strategy: Platform Selection, Content Creation, and Community Engagement.

Local SEO

Given the local nature of Gibb Law Firm’s services, Geeks For Growth focused on local SEO tactics to attract clients from Kaysville, Utah, and surrounding areas: Google My Business, Local Listings, and Localized Content.

Analytics and Reporting

Geeks For Growth utilized analytics tools to track the effectiveness of their strategies and make data-driven decisions: Regular Reporting, and Continuous Optimization.


Quantitative data showcasing the improvements achieved.

Website Traffic

Before: — visits per month

After 3 Months: — visits per month

Increase: — %

Search Engine Rankings

Before: Average position: –

After 3 Months: Average position: —

Improvement: Moved up — positions on average

Lead Generation

Before: — leads per month

After 3 Months: — leads per month

Increase: —%

Content Performance

Before: Average — views per post

After 3 Months: Average — views per post

Increase: – %

Service Pages

Before: Average — visits per page per month

After 3 Months: Average — visits per page per month

Increase: — %

Conversion Rate

Before: — %

After 3 Months: — %

Increase: — %

our services

Custom marketing solutions


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Social media

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our services

Custom marketing solutions


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Web design

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Social media

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“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

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“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

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