case study

Gibb Law Firm

Transforming Digital Presence: A Success Story

The Client: Gibb Law Firm

Gibb Law Firm, based in Kaysville, Utah, is a reputable legal practice specializing in family law, personal injury law, and general civil litigation. With a commitment to providing personalized and compassionate legal services, the firm has built a strong reputation for advocating effectively on behalf of their clients. Gibb Law Firm offers a wide range of legal services, including divorce and custody cases, personal injury claims, and various civil litigation matters.

The Agency: Geeks For Growth

Geeks For Growth is a leading design and marketing agency renowned for its expertise in the legal market. Specializing in design and marketing services, the agency has a proven track record of helping law firms enhance their digital presence and achieve their business goals. When Gibb Law Firm sought to overcome their digital marketing challenges, they turned to Geeks For Growth for their innovative and tailored approach. Leveraging a deep understanding of the legal industry, Geeks For Growth crafted a comprehensive strategy encompassing SEO optimization, content marketing, social media management, and user experience enhancements. Their commitment to delivering measurable results and their collaborative approach ensured that Gibb Law Firm experienced significant improvements in online visibility, website traffic, and client inquiries. Geeks For Growth’s expertise and dedication make them the ideal partner for law firms looking to thrive in the digital age.

Background

Gibb Law's Challenges

Poor User Experience on Website

Gibb Law Firm’s website was outdated, with a design that did not reflect the professionalism and expertise of their legal services.

Weak Branding & Online Identity

The firm’s branding, including their logo and overall online presence, did not resonate well with their target audience.

Lack of Search Engine Optimization

The firm’s website was not optimized for search engines, leading to poor visibility in search results for key legal services they offered.

Limited Social Media Presence

Gibb Law Firm had an underdeveloped social media presence, with minimal engagement and reach.

Insufficient Website Traffic

Gibb Law Firm was struggling to attract sufficient traffic to their website, which directly impacted their ability to generate leads and convert potential clients.

Low Acquisition via Digital Channels

Their existing online marketing strategies were not effectively reaching their target audience, resulting in missed opportunities to attract new clients and retain existing ones.

Gibb Law Firm's Goals

Gibb Law Firm aimed to enhance their online visibility, attract more qualified leads, and increase client acquisition through their digital channels. They sought to modernize their website design, improve user experience, strengthen their branding, and establish a more effective social media presence. Additionally, they wanted to optimize their SEO performance to rank higher in search engine results, thereby boosting their online reputation and authority in the legal market.

Geeks For Growth's strategy and methodology.

To address the challenges faced by Gibb Law Firm and help them achieve their goals, Geeks For Growth implemented a comprehensive and multi-faceted strategy. This strategy was designed to enhance Gibb Law Firm's online presence, increase their website traffic, and generate more client inquiries. The methodology employed by Geeks For Growth included the following key components:

Website Redesign & UX Improvement

Geeks For Growth began by completely redesigning Gibb Law Firm's website. The new design emphasized a modern, professional aesthetic, improving navigation and overall user experience.

Branding Refresh

To strengthen Gibb Law Firm's brand identity, we refreshed their logo and overall branding elements. This included creating a cohesive visual identity that better resonated with the firm’s target audience, conveying trust, professionalism, and authority.

Search Engine Optimization (SEO)

Geeks For Growth conducted a comprehensive SEO audit, optimizing on-page elements, building high-quality backlinks, and implementing local SEO to enhance Gibb Law Firm’s online visibility.

Social Media Management

To build and maintain an active social media presence, we implemented a targeted social media strategy: Platform Selection, Content Creation, and Community Engagement.

Integrated Digital Marketing Approach

Geeks For Growth employed a holistic digital marketing approach that integrated web design, branding, SEO, and social media management.

Continuous Monitoring & Optimization

We implemented a continuous monitoring and optimization process, regularly analyzing performance metrics, adjusting strategies, and making data-driven improvements.

Results

Quantitative data showcasing the improvements achieved.

Website Traffic

Before: 149 visits per month

After 3 Months: 369 visits per month

Increase: 148%

SERP Impressions

Before: 2.3k

After 3 Months: 11.4k

Increase: 396%

Ranking Keywords

Before: 151

After 3 Months: 820

Increase: 443%

Sample Visuals

Below are sample visuals showcasing the transformation of Gibb Law Firm’s digital presence, highlighting the website redesign, branding refresh, and enhanced social media graphics implemented by Geeks For Growth.

Client Experience

Hear directly from Gibb Law Firm about their experience working with Geeks For Growth and the impact our services have had on their business.

"What a change hiring Geeks for Growth has meant for our firm. When we came to them we were doing fine but our case selection wasn't optimal and we couldn't be as selective about which clients we took on. We had been content to just have clients coming in the door. I have felt for some time that a change was needed to improve the efficiency of the practice and the quality of the cases that come in. Since they took over for us, our lead pipeline has more than doubled and we're able to be more selective and focus on doing the work we want to be doing. We have increased staff support with the increased workflow as well. The firm's overall brand looks great and Geeks for Growth has handled everything for us. They have been so easy to work with. I couldn't recommend them more."