Copo Cabana is a Hawaiian shaved Ice Cream brand. We helped the client with the naming, brand positioning, logo and Identity Design in this project.
It was named Copo Cabana because Copo is the Costa Rican name for shaved ice (from the word for snowflake). Another reason was that it can play off the famous Copacabana club name in NY. The client wanted their Costa Rican heritage to be highlighted in the brand and we came up with the perfect strategy and identity to help them establish an approachable, modern and fun brand that their audience loves!