Category: Startups

How Do Startups Use Social Proof Early? Social proof helps startups reduce perceived risk before they have a large customer...

Why Startups Should Document Everything Early Early-stage startups often think documentation can wait until the team is bigger. The logic...

How Do Startups Use Partnerships to Grow? Partnerships help startups grow by borrowing trust, access, distribution, or capability they have...

What Is Activation Rate and Why It Matters? Activation rate measures how many new users or signups reach an early...

How Do Startups Build Early Momentum? Early momentum is the first believable sign that a startup is moving in the...

How Do Startups Avoid Over-Marketing? Over-marketing happens when a startup adds more activity than its stage can support. More channels,...

What Is the Role of Story in Startup Marketing? Story gives a startup’s message shape, meaning, and memorability. Without it,...

How Do Startups Know If Messaging Is Working? Startup messaging is not “working” just because the founder likes the wording,...

What Is a Minimum Viable Funnel? A minimum viable funnel is the simplest workable path that helps a startup move...