What Marketing Should a Startup Do Before Launch? Pre-launch marketing is not about “building hype.” It’s about reducing uncertainty: who…

  How Do Early-Stage Startups Find Their First Customers? Finding your first customers is not a “marketing campaign.” It’s a…

What Is Product-Market Fit in Marketing Terms? “Product-market fit” gets treated like a single moment: one day growth is hard,…

Why Does My Startup Get Traffic but No Signups? If your website is getting visitors but nobody is signing up,…

Simple storytelling and visual principles to make product demos convert. Introduction: The Demo That Sells Your Vision Before You Do…

(The non-negotiables: deck, demo, landing page, testimonial card, and ad variations.) Introduction: You Can’t Launch Without Looking Launch-Ready Every founder…

On-page SEO basics every founder should implement pre-launch. Introduction: Don’t Launch in the Dark You’ve worked hard to design a…

A guide to action-first language and trust-building microcopy. Introduction: The One Sentence That Decides Your Conversions Your startup can have…

Insights and examples from common mistakes in early-stage web UX. Introduction: What 25 Startup Websites Taught Us About First Impressions…

UX tweaks to saas signup forms to increase completion rates and boost trial signups. Introduction: Your Form Is the Real…