Simple storytelling and visual principles to make product demos convert. Introduction: The Demo That Sells Your Vision Before You Do…

(The non-negotiables: deck, demo, landing page, testimonial card, and ad variations.) Introduction: You Can’t Launch Without Looking Launch-Ready Every founder…

On-page SEO basics every founder should implement pre-launch. Introduction: Don’t Launch in the Dark You’ve worked hard to design a…

A guide to action-first language and trust-building microcopy. Introduction: The One Sentence That Decides Your Conversions Your startup can have…

Insights and examples from common mistakes in early-stage web UX. Introduction: What 25 Startup Websites Taught Us About First Impressions…

UX tweaks to saas signup forms to increase completion rates and boost trial signups. Introduction: Your Form Is the Real…

Every startup needs a website that works as hard as its founder, one that looks credible, converts fast, and evolves…

How to validate usability and clarity using Maze, Hotjar, and Google Forms. Your MVP Doesn’t Need Perfection, It Needs Proof…

Introduction: Your MVP’s First Audience Lives on Mobile Let’s be blunt: if your MVP doesn’t work on mobile, it doesn’t…

What belongs in the top 600px (first scroll) of every startup website and what doesn’t. Introduction: You Only Get One…