Motion Graphics: A Powerful Video Marketing Tool for Boosting Business Sales.

Ads That Convert: Facebook and Instagram Edition

by Annastacia | May 03, 2023 | Business Growth

As the number of Facebook users nears three billion, startups and small local businesses can significantly benefit from well-crafted Facebook and Instagram ads. In this article, we’ll explore the core fundamentals of creating successful ads on these platforms.


1. Understand Your Advertising Goals

First, identify the desired action or awareness you want to create with your ads. This will help guide your ad creation and targeting decisions.


2. Ad Creatives That Work

Choose ad creatives that help your audience make a decision and remove friction. Use tension in your ads to make users curious and encourage them to click. Here are some tips for images and videos:

  • For Images: Use bright colours, limit text to 20% of the space, and use square images for slideshows. 
  • For video: Include subtitles, reach the CTA within 30 seconds, capture attention within the first three seconds, and use a holding image that generates tension.

3. Engaging Headlines

Use conversational tones in your headlines to grab attention. Keep paragraphs short, use emojis appropriately, and maintain a light tone.

4. Address Objections in Your Copy

Your ad copy should focus on removing any objections your audience may have to take action. Research your target audience to understand their concerns and address them effectively.


5. Keep Your CTA Clear and Simple

Use conversational tones in your headlines to grab attention. Keep paragraphs short, use emojis appropriately, and maintain a light tone.

 6. Audience Targeting

Your call-to-action (CTA) should be clear, concise, and focused on the benefits. Experiment with different CTAs to find the best approach.


7. Instagram Ads: Key Differences

Instagram ads share similarities with Facebook ads, but there are key differences:

  • Be concise and direct in your ads, as attention spans on Instagram are typically shorter.
  • Emphasize your brand values and identity in every ad.
  • Use high-quality visuals and adhere to recommended image and video specifications.
  • Highlight important details in the image.
  • Create a sense of urgency and emotion to drive engagement.


To wrap it up,

By following these best practices and focusing on the fundamentals, startups and small local businesses can create effective Facebook and Instagram ads that drive action and increase brand awareness. Be organized, test different approaches, and refine your strategy to unlock the full potential of these advertising platforms.

Read Our Previous Blogs:

looking for big growth for your company? send us a message and we'll get back to you asap.


We drive growth for your company with integrated marketing that is custom built to your business.

Contact us at +1-801-810-4988